Innisfree makes Australian debut
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Innisfree Australia has opened its first outlet, inside Melbourne Central shopping complex.
This is Amorepacific’s second foray to promote its Korean cosmetics brand in Australia after Laneige launched in March.
The company also expanded its Etude House brand in the Middle East this month.
Innisfree, known for its green-tea lines, now has 12 stores in overseas markets including China, Thailand, Vietnam and the US.
Questions & Answers
Q.Which company owns the Innisfree brand?
Which company owns the Innisfree brand?
Innisfree is a Korean cosmetics brand owned by Amorepacific. This is Amorepacific’s second attempt to promote one of its brands in Australia, following the launch of Laneige in March.
Q.What is Innisfree primarily known for?
What is Innisfree primarily known for?
Innisfree is known for its green-tea lines of cosmetic products. The brand has now opened its first Australian store, located inside Melbourne Central shopping complex.
Q.How many international stores does Innisfree currently operate?
How many international stores does Innisfree currently operate?
Innisfree now has 12 stores in various overseas markets. These include locations in China, Thailand, Vietnam, and the US, with its latest opening in Melbourne, Australia.
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