Innisfree to launch in Indonesia
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Beauty products brand Innisfree is launching in Indonesia with brand curator Time International.
Part of Korean global beauty company AmorePacific Group, Innisfree offers products made with natural ingredients from Jeju, a volcanic island off the southern coast of the Korean Peninsula.
Innisfree’s first store will open at Central Park Mall Jakarta on March 24, following its introduction in such markets as China, Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand and Vietnam.
As well as skincare, Innisfree will offer colour cosmetics in Indonesia, says international business VP Chul Kim.
Innisfree was launched by AmorePacific Group in 2000, joining its brands Laneige and Sulwhasoo.
Founded in the 1960s, Time International manages multi-brand retail stores as well as mono-brand boutiques for such brands as Cartier, Chanel, Chopard, Diesel, Fendi, Fossil, Project X, Rolex, Sweet Monster and Tag Heuer.
Questions & Answers
Q.Which company is Innisfree partnering with for its Indonesian launch?
Which company is Innisfree partnering with for its Indonesian launch?
Innisfree is collaborating with brand curator Time International for its expansion into the Indonesian market. Time International also manages multi-brand retail stores and mono-brand boutiques for various other luxury brands.
Q.What kind of products will Innisfree offer to Indonesian customers?
What kind of products will Innisfree offer to Indonesian customers?
Innisfree will be providing both skincare products and colour cosmetics in Indonesia. Their products are generally made using natural ingredients sourced from Jeju, a volcanic island in Korea.
Q.Where and when will Innisfree's first store in Indonesia open?
Where and when will Innisfree's first store in Indonesia open?
The inaugural Innisfree store in Indonesia is scheduled to open its doors on March 24. It will be located at Central Park Mall Jakarta, marking its entry into the market.
Q.Which other markets has Innisfree already entered?
Which other markets has Innisfree already entered?
Prior to Indonesia, Innisfree has already launched in several other markets. These include China, Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand, and Vietnam, among others.
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