Innisfree collaborates with POSPi and Bank of China to launch mobile payment in China
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Mintel reports that in 2017, brands will be looking for innovative ways to use data to proactively assist consumers in all aspects of the sales journey to optimise customer service.
The trio hopes that by adopting the innovative concept and technology, it will enable them to provide a personalised, more engaged and more convenient service to maximise the customer experience.
Digital growth
Innisfree, which promotes green sustainability and eco-friendliness, has ploughed resources into presenting its brand as a progressive, authentic and digitally-savvy leading destination.
To date, it is the natural beauty name’s entry into the Chinese beauty arena that has proved the most lucrative step for the company. Since its expansion into the Chinese market in 2011, it has gone on to open 300 outlets and achieved an annual sales revenue of RMB 5.7 bn (€776 mn).
“Innisfree, as one of the fastest growing brands under AmorePacific, has inherited the spirit of innovation and achieved a geometric growth over the past 4 years, especially in the Chinese market,” said Cai Jianren, General Manager of Innisfree.
Celebrating its 17th birthday this year, Innisfree has an e-commerce site to help build brand awareness throughout APAC, secure a global following and increase sales by connecting online marketing efforts with an offline presence.
With stores located throughout the APAC region, including South Korea, Hong Kong, China, Japan, Taiwan, India, Singapore, Malaysia, and Vietnam, Innisfree has positioned itself as a strong adopter of the online-to-offline (o2o) commerce trend.
On-the-go service
“The application of mobile POS allows us to offer a personalised service to our customers at retail stores. Each of our salespersons is now equipped with a mobile POS which has successfully eliminated queuing and empowered them to respond to customer’s various requests anywhere, anytime on the floor,” Jianren added.
Based in Shanghai, POSPi, researches and develops mobile retail technology solutions to help brands move into a smart and intuitive retail environment.
Feng Yanrong, Senior Manager of Bank of China, highlighted the impact this collaboration is expected to have on the business landscape: “This project marks a new step of Bank of China in the field of mobile POS, which will help multinational retailers enter the smart retail era.”
Questions & Answers
Q.What is Innisfree's primary motivation for adopting this new mobile payment concept?
What is Innisfree's primary motivation for adopting this new mobile payment concept?
Innisfree hopes the innovative concept and technology will allow them to offer a more personalised, engaged, and convenient service, ultimately aiming to maximise the customer experience for their shoppers.
Q.How has Innisfree performed in the Chinese market since its expansion there?
How has Innisfree performed in the Chinese market since its expansion there?
Since expanding to China in 2011, Innisfree has opened 300 outlets and achieved an annual sales revenue of RMB 5.7 billion, which translates to €776 million. It has been a very lucrative step for the company.
Q.What is the key benefit of equipping salespersons with mobile POS devices?
What is the key benefit of equipping salespersons with mobile POS devices?
Equipping salespersons with mobile POS devices has successfully eliminated queuing in retail stores. It also empowers staff to respond to customer requests anywhere and at any time on the shop floor.
Q.Where else does Innisfree have a retail presence besides China?
Where else does Innisfree have a retail presence besides China?
Innisfree has stores located across the APAC region, which includes South Korea, Hong Kong, Japan, Taiwan, India, Singapore, Malaysia, and Vietnam. They aim for global reach.
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