Indosat, Smaato Launch IMX for Real Time Ads Spot Bidding
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Indosat, Indonesia’s third largest mobile telecommunication operator based on customer size, has teamed up with Smaato, a company offering advertising tools for mobile publishers and developers, to launch an advertising spot bidding platform for local and international advertisers.
Indonesia Mobile Exchange (IMX) allows advertisers to connect with publishers which provide mobile advertising spots and bid for the spots in real time.
“This Exchange platform can reach out all cellular customers. We start it by cooperating directly with Indonesian leading publishers, such as the Indonesia Digital Association [IDA] members,” said IMX chief executive Citra Agus in Jakarta.
IDA members include Indonesia’s oldest online news site Detik.com, and Viva.co.id, the online news portal unit of Visi Media Asia.
IMX will allow publishers to monetize their mobile platforms better with advertisers from Indonesia and abroad. Meanwhile, advertisers should better targets their customers based on mobile customers’ behavior, Citra said.
Questions & Answers
Q.What is the primary purpose of the Indonesia Mobile Exchange (IMX) platform?
What is the primary purpose of the Indonesia Mobile Exchange (IMX) platform?
IMX is designed to connect advertisers with publishers who offer mobile advertising spots, allowing advertisers to bid for these spots in real time. It aims to help publishers monetise their mobile platforms more effectively.
Q.Which organisations are involved in the launch of the IMX platform?
Which organisations are involved in the launch of the IMX platform?
Indosat, Indonesia's third largest mobile telecom operator by customer size, has partnered with Smaato, a company providing advertising tools for mobile publishers and developers, to launch the IMX platform.
Q.What benefits does IMX offer to publishers and advertisers?
What benefits does IMX offer to publishers and advertisers?
Publishers can monetise their mobile platforms more effectively with both Indonesian and international advertisers. Advertisers, in turn, can target their customers better by using mobile customer behaviour data.
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