Indonesia’s Tauzia Hotels Joins Hands With Ascott for Southeast Asia Expansion
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Green Oak Hotel Management, the holding company of Tauzia Hotels, announced on Thursday that it will cooperate with Ascott Limited, an international serviced-residence operator, to expand its business in Southeast Asia.
The plan will see Tauzia open hotels in Malaysia, the Philippines, Cambodia, Laos and Myanmar.
Tauzia currently operates 122 hotels, with a total of nearly 20,000 rooms, in Indonesia and Vietnam under six brands, including Harris, POP!, YELLO, Fox Harris, Harris Vertu and Préférence.
Most of the company’s hotels are in Indonesia, mainly in Jakarta, Bali, Bandung (West Java), Surabaya (East Java) and Yogyakarta.
“This partnership will enhance Tauzia’s future growth and performance as Ascott’s expertise and support will contribute greatly toward expanding our brand and product offerings in Asia and even beyond,” Tauzia Hotels founder Marc Steinmeyer said in a statement.
Around 70 percent of its customers are business travelers, while the remainder are leisure travelers.
The company has opened 10 hotels, with a total of 1,500 rooms, so far this year, including a POP! Hotel and Harris Hotel in Solo and Semarang in Central Java, a Fox Harris Hotel in in Bali and in Bandung, West Java, and a Harris Resort in Batam, Riau Islands.
The company plans to open Liu Men by Préférence – its high-end hotel brand – in Melaka, Malaysia, before the end of this year.
Through Ascott’s investment in Tauziah, the company expects to capture the untapped, but growing market in the region as it sees strong opportunities in the middle-class and business segments, Ascott chief executive Kevin Goh said.
“[The growing middle-class] is brought on by the rise of the economy, commuters, infrastructure builders, other project-based workers and tech-savvy, self-sufficient and value-conscious leisure travelers. With our investment in Tauzia, we look forward to accessing this market, which is one of the fastest-growing segments in the hotel industry,” Goh said.
He said Ascott will help Tauzia to access the international market by connecting the group to its 100,000 global corporate clients.
Singapore-headquartered Ascott has had a presence in Indonesia for the past 22 years. The company operates 17 serviced residences, with a total of more than 3,000 residential units, in Jakarta, Bali, Bandung, Surabaya, Yogyakarta, Karawang (West Java) and Makassar (South Sulawesi).
Questions & Answers
Q.Which new countries will Tauzia Hotels be expanding into?
Which new countries will Tauzia Hotels be expanding into?
Tauzia Hotels plans to open new hotels in Malaysia, the Philippines, Cambodia, Laos, and Myanmar as part of its expansion in Southeast Asia. This move is a collaboration with international serviced-residence operator Ascott Limited.
Q.How many hotels does Tauzia currently operate, and in which countries?
How many hotels does Tauzia currently operate, and in which countries?
Tauzia currently operates 122 hotels with nearly 20,000 rooms. These hotels are primarily located in Indonesia, with some also in Vietnam. Most are in major Indonesian cities like Jakarta, Bali, and Bandung.
Q.What customer segments is Ascott hoping to capture through its investment in Tauzia?
What customer segments is Ascott hoping to capture through its investment in Tauzia?
Ascott aims to capture the growing middle-class and business segments in Southeast Asia. This includes commuters, infrastructure workers, and tech-savvy, value-conscious leisure travellers, whom they see as a fast-growing market.
Q.What is the primary customer base for Tauzia Hotels?
What is the primary customer base for Tauzia Hotels?
Around 70 percent of Tauzia Hotels' customers are business travellers. The remaining 30 percent are leisure travellers, indicating a strong focus on the corporate and professional segments for their current operations.
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