Indonesia’s Matahari buoyed by closing down of losses

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New leadership taking over the helm of troubled Indonesian hypermarket retailer Matahari Putra Prima (MPPA) have been presented with an improved set of trading figures.
While sales were down in the first quarter of the new fiscal year, so were expenses, leading to a slight narrowing of the company’s losses.
Net sales of Rp2.9 trillion (US$208 million) were lower than at the same time last year, despite a 3.9 per cent increase in the number of customer transactions.
The company said that reflected a lower-price strategy and signals “positive traction and improved engagement with our customers”.
“The company will continue to put forward customer-centricity as its focus in driving its business,” it said in a statement.
Efficiency measures put in-place last year saw general and administrative expenses fall 28.4 per cent, resulting in a net loss of Rp159.8 billion ($11.47 million) for the quarter, a marginal improvement on the Rp176.7 billion ($12.68) loss of the first quarter last year.
Early last month, MPPA reported a loss of US$86.8 million, and just days later named new people in the roles of CEO and president, along with announcing plans to raise IDR800 billion (US$58 million) in fresh capital.
This week, the company says it remains “optimistic” for this trading year.
“The upcoming Lebaran season as well as the major events happening in the second half of the year, including the nationwide regional election, Asian Games and the World Cup will be one of the catalysts that drives demand growth for the retail business in Indonesia,” MPPA said in a statement.
Questions & Answers
Q.What led to the slight reduction in Matahari Putra Prima's losses this quarter?
What led to the slight reduction in Matahari Putra Prima's losses this quarter?
Despite lower sales, the company's expenses also decreased. Efficiency measures implemented last year resulted in general and administrative expenses falling by 28.4 per cent, narrowing the net loss slightly.
Q.Why did Matahari Putra Prima's net sales decrease in the first quarter despite more customer transactions?
Why did Matahari Putra Prima's net sales decrease in the first quarter despite more customer transactions?
The company stated that the decrease in net sales, despite a 3.9 per cent increase in customer transactions, reflected a lower-price strategy. This was intended to signal positive traction and improved customer engagement.
Q.What are Matahari Putra Prima's expectations for demand growth for the rest of the trading year?
What are Matahari Putra Prima's expectations for demand growth for the rest of the trading year?
The company remains optimistic, anticipating that the upcoming Lebaran season and major events in the second half of the year, including a nationwide regional election, the Asian Games, and the World Cup, will drive demand.
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