Indonesia’s MAP Group is the latest to venture into e-commerce
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Indonesian lifestyle retail company PT Mitra Adiperkasa (MAP Group) has launched a fashion products portal MAP EMALL, with an aim to capture the country’s robust e-commerce sector.
Targeting the middle and upper class segment, the online store will sell fashion products from leading brands such as Marks & Spencer, Lacoste, Mango, Swatch, Birkenstock, Nike, Adidas, Reebok, and Converse.
MAP EMALL plans to develop an O2O feature that will enable customers to pick up their products purchased online at MAP Group’s offline retail stores. This is in addition to the traditional home delivery services.
MAP will also launch a mobile app in April this year.
“MAP has a clear and strong roadmap to unite all of its assets to offer a reliable and wholesome omni-channel shopping experience for all our loyal customers,” said CEO VP Sharma during the launch event.
The company also announced a partnership with Standard Chartered, which will be giving exclusive offers to credit card holders to shop on the new platform.
The MAP Group has partnered with more than 150 global lifestyle brands, and has at least 2,000 offline retail stores in 60 cities across Indonesia.
MAP Group is the latest major Indonesian business mogul to venture into e-commerce. In early February, MNC Group marked their entry into e-commerce by launching a fashion e-commerce portal BrandOutlet.
Earlier, Lippo Group had forayed into e-commerce with MatahariMall.
MAP EMALL is also one of the very few e-commerce platforms that target the middle- and upper-class segment, apart from Bobobobo.
Questions & Answers
Q.What is the primary goal of MAP EMALL's launch?
What is the primary goal of MAP EMALL's launch?
MAP EMALL was launched by PT Mitra Adiperkasa (MAP Group) to enter and capture a share of Indonesia's growing e-commerce sector. The new online store specifically aims to serve the country's middle and upper-class consumers.
Q.Which brands will be available for purchase on MAP EMALL?
Which brands will be available for purchase on MAP EMALL?
The online store will sell fashion products from several well-known brands. These include Marks & Spencer, Lacoste, Mango, Swatch, Birkenstock, Nike, Adidas, Reebok, and Converse, among others carried by MAP Group.
Q.How will MAP EMALL allow customers to receive their orders?
How will MAP EMALL allow customers to receive their orders?
In addition to standard home delivery, MAP EMALL plans to introduce an O2O (online-to-offline) feature. This will allow customers to collect items purchased online from MAP Group's physical retail stores.
Q.Who else has recently entered the Indonesian e-commerce market?
Who else has recently entered the Indonesian e-commerce market?
Before MAP Group, MNC Group launched their fashion e-commerce portal BrandOutlet in early February. Lippo Group also previously ventured into e-commerce with their platform, MatahariMall.
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