Indonesia’s Furniture Industry Needs Innovation to Maintain Pace with Competitors
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The President also claimed to have become more satisfied with the changes that occur in the furniture and handicraft industry in Indonesia to move the industry forward. However, he added that this time, the toughest competitors in the international furniture industry for Indonesia are Vietnam and Malaysia.
“If we do not follow, then we will be left behind. The furniture and handicraft products’ design are good enough. What needs to be done now is on how to market the products so we can compete internationally,” he said at the Jakarta International Expo (JIExpo) in Kemayoran, Jakarta, on Saturday (3/11).
He stressed that if the domestic furniture industry is not able to adjust to global challenges that exist today, then Indonesia’s furniture industry will be undermined by other countries’ furniture products.
“The designs of existing products from rattan, wood, bamboo, and metal have been changed. These are the changes that need to be done, because the world changes rapidly,” President Joko Widodo added.
“Our toughest competitors are now Vietnam and Malaysia. I think with good designs like these we can improve,” he continued.
Questions & Answers
Q.What is the primary challenge Indonesia's furniture industry faces in the global market?
What is the primary challenge Indonesia's furniture industry faces in the global market?
The President states that global competition is increasing, along with changes in creative industry modes. The main challenge is improving product marketing to compete internationally, as designs are considered good enough.
Q.Which countries are identified as Indonesia's toughest competitors in the international furniture industry?
Which countries are identified as Indonesia's toughest competitors in the international furniture industry?
President Joko Widodo explicitly names Vietnam and Malaysia as Indonesia's toughest competitors in the international furniture industry. He believes Indonesia can improve despite this competition.
Q.What specific changes have been made to Indonesian furniture product designs?
What specific changes have been made to Indonesian furniture product designs?
The designs of existing products made from rattan, wood, bamboo, and metal have been changed. These adjustments are seen as necessary to adapt to a rapidly changing global market.
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