Indonesia’s Bekraf opens pop up in Singapore with fashion start-ups
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Bekraf, the Indonesian Creative Economy Agency, has joined with the Indonesian embassy in Singapore to open a pop-up store showcasing Indonesian fashion startups.
Joshua Puji Mulia Simanjuntak, Bekraf’s marketing division deputy head, described Singapore as an important market for Indonesian creative industries, particularly for fashion, as a prospective hub to reach Asean and global markets.
The fashion industry in Indonesia contributes over half of all creative exports from the country, an economy that generated US$20 billion to 2016 figures.
At least 14 brands will participate in the event running at Paragon Mall during August.
Questions & Answers
Q.Which organisations are behind this pop-up store in Singapore?
Which organisations are behind this pop-up store in Singapore?
The pop-up store is a collaboration between Bekraf, the Indonesian Creative Economy Agency, and the Indonesian embassy in Singapore. It aims to show Indonesian fashion startups in an international market.
Q.Why does Bekraf consider Singapore a good location for this initiative?
Why does Bekraf consider Singapore a good location for this initiative?
Bekraf sees Singapore as an important market for Indonesian creative industries, especially fashion. It is considered a prospective hub to help Indonesian brands access both Asean and global markets.
Q.How significant is the fashion industry to Indonesia's creative economy?
How significant is the fashion industry to Indonesia's creative economy?
The fashion industry is very significant, contributing over half of all creative exports from Indonesia. The country's creative economy generated US$20 billion in 2016.
Q.How many brands are participating and where is the pop-up located?
How many brands are participating and where is the pop-up located?
At least 14 Indonesian fashion brands are participating in the event. The pop-up store is running at Paragon Mall in Singapore during the month of August.
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