Indonesian halal products sold out at Moscow Halal Expo
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Indonesian foods, including instant noodles, peanuts, and chips, as well as traditional beverages such as red ginger drink, sold out at the Moscow Halal Expo held at the Sokolniki Exhibition and Convention Centre, Moscow, June 2 to 5, 2016.
The expo was officially opened by representatives of the Russian Federations Mufti Council, as organizers of the expo, the Indonesian embassy in Moscow told here on Tuesday.
Indonesian Ambassador to Russia and Belarus Wahid Supriyadi was also present during the opening ceremony.
Other products offered at Indonesias stand included batik dresses, batik scarfs, hijabs, accessories, and leather bags.
Indonesia also sold “tempe” (soybean cake), fried noodles, spring rolls, “rempeyek (peanut brittle), and fried dried potatoes.
“Russia, having a Muslim population of 25 million, is a potential market for Indonesias halal products,” Ambassador Wahid noted.
Indonesia, whose products meet international halal standard, has participated in the annual Moscow Halal Food Expo since 2010.
The expo included representatives from 50 companies and 10 countries, including Malaysia, Japan, the United Arab Emirates, Uzbekistan, Khazakistan, Tunisia and Greece.
In May, the Indonesian Embassy in Washington D.C. promoted the countrys foods and beverages at the “Passport DC 2016” event, which sought to promote Indonesian products in the U.S. capital, Washington DC.
“At least 5,400 people visited the Indonesian booth. They had a very positive response, especially for our coffee products and snacks,” Trade Attache of the Indonesian embassy in Washington D.C., Reza Pahlevi, said in a press release in May.
The strategy used for promoting Indonesian products at the expo included giving away free samples, Reza said.
In addition, the embassy promoted fashion, accessories, batik cloth, handicrafts and home decorations from Indonesia.
Reza further said he is seeking major super markets in the United States that could help sell Indonesian foods and beverages.
Questions & Answers
Q.Which specific Indonesian food products proved popular at the Moscow Halal Expo?
Which specific Indonesian food products proved popular at the Moscow Halal Expo?
Instant noodles, peanuts, chips, and traditional red ginger drink were among the Indonesian food products that sold out at the expo. They also offered tempe, fried noodles, spring rolls, rempeyek, and fried dried potatoes.
Q.What other Indonesian products were showed alongside food at the Moscow event?
What other Indonesian products were showed alongside food at the Moscow event?
Beyond food, Indonesia's stand at the expo featured batik dresses, batik scarfs, hijabs, accessories, and leather bags. These items were offered to visitors alongside the food products.
Q.Why does Ambassador Wahid Supriyadi consider Russia a significant market for Indonesian halal products?
Why does Ambassador Wahid Supriyadi consider Russia a significant market for Indonesian halal products?
Ambassador Wahid views Russia as a potential market due to its large Muslim population. He noted that there are 25 million Muslims in Russia, indicating a demand for halal-certified goods.
Q.What approach did the Indonesian Embassy in Washington D.C. Use to promote products at the 'Passport DC 2016' event?
What approach did the Indonesian Embassy in Washington D.C. Use to promote products at the 'Passport DC 2016' event?
The strategy involved giving away free samples of Indonesian products to attendees. This was part of a broader effort to promote foods, beverages, fashion, and handicrafts in the U.S. Capital.
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