Indonesian coffee startup Fore Coffee has bagged seed funding

Fore Coffee’s seed funding will be East Ventures’ third insider-incubated project after EV Hive and Warung Pintar.

Early-stage venture fund East Ventures has announced today its third incubation, which is Fore Coffee, an on-demand high-quality coffee startup from Indonesia. East Ventures invested seed funding to the company, which aims to make specialty coffee easily available for customers.

The company is now on its way to opening its second flagship store at Plaza Indonesia in October and is looking to open more branches in both malls and offices. The first outlet is at the second floor of Otten Coffee outlet in the heart of Jakarta.

“We are leveraging from the network and expertise from our predecessor Otten, and we are equipped with machine and technology to deliver the finest quality coffee to our customer. Our goal is to have the day where everyone has access to affordable specialty coffee close to them every day,” said Robin Boe, CEO of Fore Coffee.

Wilson Cuaca, Managing Partner of East Ventures, who also becomes the chairman of the startup, added that the country’s vastly growing tech ecosystem has changed the way consumers get their food. Cuaca gave an example of Luckin Coffee in China, which manages to serve a new demand for food consumption with a new bottoms-up startup design

Fore Coffee started serving its first cup on August 8, 2018, and as of today, is serving 1,000 cups a week.