Indonesian coffee chain Tomoro Coffee expands into Singapore
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Tomoro Coffee has opened its first location in Singapore as part of its ambition to become Southeast Asia’s largest coffee chain.
The location is inside the Hon Sui Sen Memorial Library at NUS Business School, aiming to convey the brand’s dedication to quality and affordability.
“In today’s coffee culture, we’ve noticed a growing trend where many, especially the younger generation, enjoy caffeine multiple times a day,” said CEO Star Yuan.
“Whether savouring a single cup or seeking a refill, Tomoro Coffee aims to be the ultimate destination for all your caffeine cravings. We invite coffee enthusiasts of all ages to join the Tomoro experience.”
The brand intends to further grow its footprint throughout the city-state and into the Philippines. Tomoro Coffee currently runs more than 400 locations in Indonesia and China.
Questions & Answers
Q.What is Tomoro Coffee's long-term goal with its expansion efforts?
What is Tomoro Coffee's long-term goal with its expansion efforts?
Tomoro Coffee aims to become Southeast Asia’s largest coffee chain. This ambition underpins its strategy to open new locations across the region, beginning with its latest venture in Singapore.
Q.How many locations does Tomoro Coffee currently operate outside of Singapore?
How many locations does Tomoro Coffee currently operate outside of Singapore?
Tomoro Coffee currently runs more than 400 locations. These existing branches are established across Indonesia and China, forming its base before the Singapore expansion.
Q.Where is Tomoro Coffee's first Singapore outlet located?
Where is Tomoro Coffee's first Singapore outlet located?
The first Singapore location for Tomoro Coffee is situated inside the Hon Sui Sen Memorial Library. This library is part of the NUS Business School, providing a specific setting for the new outlet.
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