Indonesian coffee brand Tomoro Coffee plans expansion in the Philippines
In this article (5)
Indonesian coffee chain Tomoro Coffee has announced a US$10 million investment to expand its presence in the Philippines.
According to World Coffee Portal, Tomoro Coffee aims to establish 100 stores in the country by the end of this year.
The first Tomoro Coffee store in the Philippines opened in April at the Wynn Plaza apartment complex in Manila. Since then, the chain has opened five sites in the country, including a three-story flagship location at Far Eastern University this month.
Tomoro Coffee, which boasts more than 500 outlets in Indonesia since its launch last August, is aggressively pursuing international growth.
Its recent milestones include debuting in China last year, in Singapore in February, and opening a roastery in Jakarta in May.
The brand plans to produce 2400 tonnes of coffee annually to support its expansion.
“We are pleased to announce our expansion into the Philippines and are committed to providing fresh coffee to our customers regularly,” said Tomoro Coffee.
“This marks a significant step in our journey to reach 1000 stores across Southeast Asia within the next 12 months.”
Tomoro Coffee is actively seeking franchise partners to facilitate its expansion.
Questions & Answers
Q.What is the specific target for Tomoro Coffee's expansion in the Philippines this year?
What is the specific target for Tomoro Coffee's expansion in the Philippines this year?
Tomoro Coffee aims to establish 100 stores in the Philippines by the end of this year. This expansion is supported by a US$10 million investment into the country.
Q.When and where did Tomoro Coffee open its first store in the Philippines?
When and where did Tomoro Coffee open its first store in the Philippines?
The first Tomoro Coffee store in the Philippines opened in April. It is located at the Wynn Plaza apartment complex in Manila, marking their initial entry into the market.
Q.What is Tomoro Coffee's broader international growth target for Southeast Asia?
What is Tomoro Coffee's broader international growth target for Southeast Asia?
Tomoro Coffee aims to reach 1000 stores across Southeast Asia within the next 12 months. This ambitious goal highlights their aggressive international expansion strategy, following debuts in other regions.
Q.How will Tomoro Coffee support its ambitious expansion plans with coffee supply?
How will Tomoro Coffee support its ambitious expansion plans with coffee supply?
The brand plans to produce 2400 tonnes of coffee annually to support its expansion. This supply will come from a roastery recently opened in Jakarta in May, ensuring fresh coffee for their growing customer base.