Indonesia promotes tourism branding at World Travel Market
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The Tourism Ministry is promoting a tourism brand of Wonderful Indonesia at the global travel fair of World Travel Market (WTM) in London from November 7 to 9, 2016.
By promoting the event, the ministry is featuring the beauty of Banyuwangi (East Java) images on five decker buses from October 31 till the end of November, according to a statement from the Tourism Ministry received by ANTARA here on Wednesday.
Indonesia has signed an agreement as the prime sponsor of the travel fair. Tourism Minister Arief Yahya said the agreement will help in promoting Indonesian tourism.
“WTM is a global travel fair. As in 2015, around 50 thousand tourism professionals from 183 countries participated in the fair,” the minister said.
He added that WTM was an effective and efficient media to promote Indonesia and its tourism brand of Wonderful Indonesia in the global market.
With a visa-free policy and deregulation on yacht or cruise ship travelling to Indonesia, the government expects 20 million foreign tourists by 2019, nearly double the target of 10.4 million set in 2015.
At the fair, the Indonesian delegation will showcase UNESCOs world heritage of Borobudur Temple, Prambanan Temple in Central Java, diving spots in Raja Ampat in Papua, as well as golf, spa and shopping tour in Jakarta and Bandung (West Java).
The UK and European Union are very important markets, as the number of potential tourists is quite great. Each tourist would stay at least for 10 days on average and would spend a huge amount during their trip.
Questions & Answers
Q.When was the World Travel Market fair in London held?
When was the World Travel Market fair in London held?
The Ministry of Tourism promoted its brand at the World Travel Market in London from 7 to 9 November 2016. The event featured images of Banyuwangi on buses from 31 October until the end of November that year.
Q.What is Indonesia's target for foreign tourists by 2019?
What is Indonesia's target for foreign tourists by 2019?
The Indonesian government aims to attract 20 million foreign tourists by 2019. This target is nearly double the 10.4 million set for 2015, supported by a visa-free policy and deregulation for yachts and cruise ships.
Q.Which specific attractions did the Indonesian delegation promote at the fair?
Which specific attractions did the Indonesian delegation promote at the fair?
The delegation showed UNESCO sites like Borobudur and Prambanan Temples, Raja Ampat diving spots, along with golf, spa, and shopping tours in Jakarta and Bandung. These were presented to potential visitors.
Q.What initiatives did the government implement to increase tourism?
What initiatives did the government implement to increase tourism?
The government introduced a visa-free policy and deregulated travel for yachts or cruise ships visiting Indonesia. These measures aim to help achieve the target of 20 million foreign tourists by 2019, nearly doubling the 2015 goal.
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