Indonesia Mulls Hosting Coffee Exhibition in South Korea Next Month
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The Ministry of Commerce assesses that there is a significant opportunity for exporting coffee commodity to South Korea. To achieve this, the Ministry of Commerce plans to hold an exhibition in South Korea.
Arlinda Director General of Export Development at the Ministry of Commerce, said that coffee has become a trend in South Korea, especially among young people. Therefore, this trend can be utilized by Indonesian coffee businesses.
“There is a significant opportunity for coffee in South Korea. We plan on conducting coffee exhibition there next month, and we must use that trend to engage the South Korean markets,” she said in Jakarta on Tuesday (04/04/2017).
According to Arlinda, the youth market in South Korea will be easier to engage in because of their penchant to drink coffee. Therefore, Indonesia must provide the highest quality coffee, including Arabica coffee that is a mainstay product in Indonesia.
“The trend in young people there is coffee and tea. A seminar on food and beverage can provide us with information on local youths’ tastes. Our specialty is coffee Arabica, and we actually have 32 kinds. We are working with coffee exporters to increase their exports,” she said.
Questions & Answers
Q.What is the primary goal of the Ministry of Commerce's planned exhibition in South Korea?
What is the primary goal of the Ministry of Commerce's planned exhibition in South Korea?
The Ministry aims to utilise the coffee trend among young people in South Korea to engage the market and increase the export of Indonesian coffee. This exhibition is intended to capitalise on a significant export opportunity.
Q.Why does the Ministry of Commerce believe the South Korean youth market is a good target for Indonesian coffee?
Why does the Ministry of Commerce believe the South Korean youth market is a good target for Indonesian coffee?
The Ministry believes the youth market will be easier to engage because of their strong preference for drinking coffee. Coffee has become a significant trend among young people in South Korea, according to official assessments.
Q.What specific type of coffee does Indonesia intend to promote at the exhibition?
What specific type of coffee does Indonesia intend to promote at the exhibition?
Indonesia plans to promote high-quality coffee, with a particular focus on Arabica coffee, which is considered a mainstay product. The country has 32 different kinds of coffee, indicating a diverse offering.
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