Indomaret tops retailer list with US$4.89b in sales

Convenient store chain Indomaret and Indomaret Point, owned by retail group Indomarco Prismatama, were the top-selling retailers of 2017, racking up a combined US$4.89 billion in sales, according to London-based strategic market research company Euromonitor International

With the total sales, Indomaret beats its closest competitor Alfamart, owned by Sumber Alfaria Trijaya, which booked US$3.97 billion in sales last year to come in second.

Euromonitor consultant Dhea Sutanto said Indomaret’s success was likely attributable to the greater number of physical stores it had compared to its competitors. Another factor could be the company’s promotion strategy, she added.

“If they are able to reach more consumers and more outlets, automatically they will generate more revenue, especially if they provide more accessibility to consumers that are harder to reach,” she said at the sidelines of the Euromonitor International Conference on Tuesday.

Indomaret currently operates 15,633 outlets across Indonesia while Alfamart has 13,991.

Number three on the list of Indonesia’s top retailers in 2017 was Matahari Department Store with $1.36 billion in sales, followed by Carrefour and Transmart Carrefour by Trans Retail Indonesia, which earned $1.22 billion. Hero Supermarket Group with Guardian, Star Mart and Giant, among others, was at fifth place with $903 million in sales.

A retailer group of high-end fashion goods, Mitra Adi Perkasa (MAP), which includes Kidz Station, Marks and Spencer and Sports Station, came in sixth with $866 million. MAP is followed by Matahari Putra Prima group (Hypermart, Boston Health), gadget retailer Erajaya Swasembada (Erafone) and middle-to-low-income fashion retailer Ramayana with $781 million, $688 million and $643 million, respectively.

Meanwhile, books and stationery stores Gramedia, Grazera and Trimedia from Gramedia Asri Media ranked 10^th by garnering $430 million in sales.