India’s Reliance to take on Walmart and Amazon online
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South Asia’s richest man Mukesh Ambani is establishing an e-commerce platform to compete with Walmart and Amazon in India. The Reliance Industries chairman will roll out services in Gujarat before extending them nationwide. “Jio and Reliance Retail will launch a unique new commerce platform to empower and enrich our 1.2 million small retailers and shopkeepers in Gujarat,” said Ambani.
Reliance introduced the 4G Jio network in September 2016, a market disruptor with its free voice calls and cheap data plans. Its move into e-commerce will aggravate an already cut-throat battle between market leader Flipkart, owned by Walmart, and Amazon’s services in the territory.
Questions & Answers
Q.Which existing companies will Reliance's new e-commerce platform be competing against?
Which existing companies will Reliance's new e-commerce platform be competing against?
The platform will compete with Walmart and Amazon, who currently operate e-commerce services in India. Walmart also owns market leader Flipkart, making the competition even more intense.
Q.Which region of India will be the first to see the new e-commerce services rolled out?
Which region of India will be the first to see the new e-commerce services rolled out?
The initial rollout of the e-commerce services will take place in Gujarat. Following this launch, the plan is to expand the platform across the entire nation.
Q.What is the stated aim of the new commerce platform for small businesses?
What is the stated aim of the new commerce platform for small businesses?
The platform aims to empower and enrich 1.2 million small retailers and shopkeepers. It will use the combined capabilities of Jio and Reliance Retail to achieve this goal.
Q.When did Reliance's Jio network launch in India?
When did Reliance's Jio network launch in India?
Reliance introduced its 4G Jio network in September 2016. This network was known for disrupting the market with its free voice calls and affordable data plans.
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