India’s Ferns N Petals launches in Singapore
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Indian flower-and-gift retailer Ferns N Petals has launched in Singapore, planning to offer gift deliveries for special occasions.
The company hopes Singapore will provide it with an opportunity to grow awareness and increase its customer base across Southeast Asia.
Customers can place orders from the website already, with a mobile app to be launched soon.
“Expansion is the ultimate aim of a business and for us at Ferns N Petals. The vision is to expand across Southeast Asia and the Middle East,” said Pawan Gadia, CEO, retail & online at Ferns N Petals.
“After making our venture profitable in the UAE, we are now eyeing the Southeast-Asian market, starting with Singapore.”
With 25 years of experience, Ferns N Petal has more than 330 retail outlets across India and the UAE.
Questions & Answers
Q.What is the primary reason Ferns N Petals chose Singapore for its latest expansion?
What is the primary reason Ferns N Petals chose Singapore for its latest expansion?
Ferns N Petals hopes Singapore will allow them to expand brand awareness and grow their customer base across the wider Southeast Asian region. This launch is a strategic first step into the market.
Q.Does Ferns N Petals have experience operating outside of India?
Does Ferns N Petals have experience operating outside of India?
Yes, the company has 25 years of experience and has already ventured successfully into the UAE, where its operations are now profitable. They have 330 retail outlets across India and the UAE.
Q.What is the long-term expansion strategy for Ferns N Petals?
What is the long-term expansion strategy for Ferns N Petals?
The company's ultimate vision is to expand across both the Southeast Asian market and the Middle East. Singapore marks the beginning of their push into Southeast Asia.
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