India’s ecommerce Myntra plans to go offline
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Indian online retailer Myntra is planning a network of offline stores.
The fashion subsidiary of Flipkart, sees physical stores as an opportunity to build trust and awareness in the company’s online offer an to engage with existing customers.
According to a report, Myntra plans to open as many as 100 offline stores selling cosmetics over the next two years. The first is likely to open in Bengaluru, within the next six months.
Myntra-Jabong CEO Ananth Narayanan says the company will recruit franchisees to run the beauty and cosmetics stores.
Bengaluru has been chosen for the first store because it is the city in which Myntra is headquartered. Sites in shopping centres and high street locations are being sought in large Indian cities.
Questions & Answers
Q.What is Myntra hoping to achieve by opening physical stores?
What is Myntra hoping to achieve by opening physical stores?
Myntra views offline stores as a way to build trust and increase awareness of its online offering. They also intend for these physical locations to help engage with their existing customer base more directly.
Q.What type of products will these new offline stores sell?
What type of products will these new offline stores sell?
The planned network of offline stores will focus on selling cosmetics. This specific product category has been chosen for Myntra's foray into physical retail, according to the report.
Q.Where will the first Myntra offline store be located?
Where will the first Myntra offline store be located?
The first Myntra offline store is likely to open in Bengaluru within the next six months. This city was chosen because it is where Myntra's headquarters are located.
Q.How will Myntra operate these new beauty and cosmetics stores?
How will Myntra operate these new beauty and cosmetics stores?
Myntra plans to recruit franchisees to run the beauty and cosmetics stores. This model will allow them to expand their physical presence across large Indian cities by partnering with local operators.