Indian jeweller Zoya expands in-country
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House of Tata’s luxury jeweler Zoya is launching a boutique in Bangalore. The 3300sqm South Indian flagship is opening a business in the city’s most prominent luxury strip on central Vittal Mallya Road with a venue aiming for an understated ambiance that evokes an appreciation for fine artistry and handcrafted jeweled accessories.
“Zoya’s collections are inspired by myriad journeys, from the ones that take you across the world to the ones that help you discover your own feminine self,” said Zoya business head Amanpreet Ahluwalia. “The creative process of each jewelry piece can take up to a year from the idea of bringing it alive, resulting in artistic masterpieces, each with its own story to tell.
“Having received a wonderful response from the North and West of India, we couldn’t have found a location for our Bangalore boutique that resonated more perfectly with the brand.”
The boutique is conscientiously promoting its in-store sanitization protocols with the country still in the midst of the coronavirus pandemic.
Questions & Answers
Q.What is the primary inspiration behind Zoya's jewellery collections?
What is the primary inspiration behind Zoya's jewellery collections?
Zoya's collections are inspired by diverse journeys, both those that explore global destinations and those that help individuals discover their feminine identity. The creative process for each piece can take up to a year.
Q.Which areas of India has Zoya already found success in before this expansion?
Which areas of India has Zoya already found success in before this expansion?
Zoya has previously received a positive reception from customers in the North and West regions of India. This new Bangalore boutique marks its expansion into the southern part of the country.
Q.What measures is the new Zoya boutique implementing regarding health and safety?
What measures is the new Zoya boutique implementing regarding health and safety?
The new boutique is actively promoting its in-store sanitisation protocols. This is being done conscientiously, as India is currently still experiencing the coronavirus pandemic.
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