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Food

India set to become a big bakery market

By Minjun Park
1 min read
VBK FIELDFRESH 280243f
VBK FIELDFRESH 280243f
In this article (4)

Fieldfresh Foods, a joint venture between Bharti Enterprises and California-based Del Monte Pacific, says India is becoming a big bakery market. The company, which sells pastas, sauces, is in the process of increasing its brand penetration both in the business-to-business (B2B) and business-to-consumer (B2C) segments.

Questions & Answers

Q.

Which companies formed the joint venture, Fieldfresh Foods?

A.

Fieldfresh Foods is a joint venture between Bharti Enterprises and the California-based company, Del Monte Pacific.

Q.

What kind of products does Fieldfresh Foods currently sell?

A.

Fieldfresh Foods sells products such as pastas and sauces. The company is focusing on increasing its brand presence in India.

Q.

In which market segments is Fieldfresh Foods increasing its brand penetration?

A.

The company is increasing its brand penetration in both the business-to-business (B2B) and business-to-consumer (B2C) segments.

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