Inaba Breaks Into Australian Market With Innovative Cat Treat Range

Inaba, a renowned Japanese pet food brand, has made its debut in the Australian market with the introduction of its Churu cat treat range.

The Innovative Inaba Churu Treats

Inaba Churu treats stand out due to their fresh chicken and seafood ingredients, absence of preservatives, and high moisture content. Their unique texture can be either soft or chewy, and they are also low in calories.

According to Adam Heelis, Inaba Australia’s Country Manager, the cat treat industry has been lacking in novelty for a long time. The introduction of these innovative products is expected to stimulate the growth of the cat treat sector.

Product Availability

The Churu treat range, which includes Puree, Bites, Stew, and Sprinkles flavours, will be made available nationwide in Woolworths and Coles supermarkets from September. Customers will also be able to purchase these treats online.

The Inaba Brand Legacy

Inaba was established in 1989 and has its roots in the family tradition of Yoshizo Inaba, who was a seafood harvester. The brand has been selling its cat food lineup in the United States since 2016. In 2020, it introduced sustainable tuna for cats.