Impossible Foods Teams Up with Honbo for Taikoo Place food truck
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Vegetable-based meat product retailer Impossible Foods is partnering with Hong Kong business hub Taikoo Place and various restaurant partners in a food truck charity initiative taking place from May to July.
Since launching on May 6 with Pici, Impossible Foods’ truck has been gearing up to serve recipes from grassroots burger restaurant Honbo to residents and workers at Taikoo Place.
From May 20 to June 14, customers of the Impossible x Honbo food truck can select from a range of the brand’s “Impossible” burgers alongside fries and drinks. 10 per cent of all proceeds will go Sai Kung-based charity Catherine’s Puppies, which works to rescue and rehome stray dogs.
From mid-July, Impossible Foods and Taikoo Place will launch their next partnership with Hong Kong’s “greenest caterer”, Invisible Kitchen. The group will cater for planned Swire Properties events inviting members of the public to “Discover Taikoo Place” while promoting its sustainable foods concept to the wider community.
Impossible Foods is now serving its plant-based meat products in more than 7000 restaurants across the US, Hong Kong, Macau and Singapore.
Questions & Answers
Q.What is the primary aim of the food truck initiative?
What is the primary aim of the food truck initiative?
The initiative partners Impossible Foods with various restaurants and Taikoo Place for a charity event. It aims to serve plant-based recipes while donating 10 per cent of proceeds to Catherine’s Puppies.
Q.Which charity will benefit from the Impossible x Honbo food truck sales?
Which charity will benefit from the Impossible x Honbo food truck sales?
Sai Kung-based charity Catherine’s Puppies will receive 10 per cent of all proceeds. This organisation focuses on rescuing and rehoming stray dogs.
Q.When will the Impossible x Honbo food truck be operating at Taikoo Place?
When will the Impossible x Honbo food truck be operating at Taikoo Place?
Customers can visit the Impossible x Honbo food truck at Taikoo Place from May 20 to June 14. Pici launched the initiative on May 6.
Q.What is planned for the next partnership after the Honbo collaboration?
What is planned for the next partnership after the Honbo collaboration?
From mid-July, Impossible Foods and Taikoo Place will partner with Invisible Kitchen. This collaboration will involve catering for Swire Properties events to promote sustainable foods.
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