Skip to content
Food

Impossible Foods Teams Up with Honbo for Taikoo Place food truck

By Maria Santos
1 min read
foodtruck
foodtruck

Vegetable-based meat product retailer Impossible Foods is partnering with Hong Kong business hub Taikoo Place and various restaurant partners in a food truck charity initiative taking place from May to July.

Since launching on May 6 with Pici, Impossible Foods’ truck has been gearing up to serve recipes from grassroots burger restaurant Honbo to residents and workers at Taikoo Place.

From May 20 to June 14, customers of the Impossible x Honbo food truck can select from a range of the brand’s “Impossible” burgers alongside fries and drinks. 10 per cent of all proceeds will go Sai Kung-based charity Catherine’s Puppies, which works to rescue and rehome stray dogs.

From mid-July, Impossible Foods and Taikoo Place will launch their next partnership with Hong Kong’s “greenest caterer”, Invisible Kitchen. The group will cater for planned Swire Properties events inviting members of the public to “Discover Taikoo Place” while promoting its sustainable foods concept to the wider community.

Impossible Foods is now serving its plant-based meat products in more than 7000 restaurants across the US, Hong Kong, Macau and Singapore.

Weekly Briefing

Asia's retail intelligence, in your inbox

Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Monday, Wednesday and the Friday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready