Impossible Foods launches burger blind-tasting test challenge
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Impossible Foods has launched “Bloody Delicious,” a blind-tasting test to see if local foodies can tell the burger is made with plant-based Impossible alt-beef.
According to the brand, the challenge comes after it sees Australians are rapidly turning away from red meat, with “meat reducer” appearing as the country’s most popular diet last year and a quarter reducing consumption.
“I’ve spent years cooking with red meat and would consider myself an expert when it comes to a good burger,” said chef and TV personality, TikTok Food Creator of the Year nominee Iain ‘Huey’ Hewitson.
“I never would have thought that a plant-based burger would make its way onto my plate, but this Impossible Burger was bloody delicious!”
Impossible Foods also said that 27 per cent of Aussies are sceptical of the taste of plant-based meat, with 19 per cent convinced that it “wouldn’t taste like animal meat”.
The brand is also going to team up with Mary’s at Circular Quay to give away more than 200 free Impossible Burgers on April 3.
Questions & Answers
Q.What is the primary aim of Impossible Foods' "Bloody Delicious" challenge?
What is the primary aim of Impossible Foods' "Bloody Delicious" challenge?
The challenge aims to determine if Australian food enthusiasts can differentiate between a plant-based Impossible burger and traditional meat. This initiative follows reports of Australians reducing their red meat consumption and scepticism about plant-based meat taste.
Q.Why is Impossible Foods launching this blind-tasting test in Australia?
Why is Impossible Foods launching this blind-tasting test in Australia?
Impossible Foods notes that Australians are increasingly reducing red meat intake, with "meat reducer" being a popular diet last year. They also identified that a significant percentage of Aussies are sceptical about the taste of plant-based meat alternatives.
Q.What is Iain Hewitson's opinion of the Impossible Burger?
What is Iain Hewitson's opinion of the Impossible Burger?
Chef Iain Hewitson, an expert in cooking red meat, expressed surprise that a plant-based burger made it onto his plate. He described the Impossible Burger as "bloody delicious," despite his initial preconceptions.
Q.Where and when can people get a free Impossible Burger?
Where and when can people get a free Impossible Burger?
Impossible Foods is partnering with Mary's at Circular Quay to distribute over 200 free Impossible Burgers. This giveaway event is scheduled to take place on April 3.
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