Ikea working to polish its reputation in Indonesia

Indonesia and the European Union have been doing business for decades. Over the years, Indonesia has been exporting many products to EU countries, and vice versa. According to Harvey Rouse, head of economic and trade section for the European Union’s mission to Indonesia, the EU encourages European companies that invest in Indonesia to respect local values and cultures, as well as improve the welfare of the people around them through corporate social responsibility programs.

“By addressing these social responsibilities, companies are actually building long term relationship and trust with employees, customers and citizens,” Rouse said.

One of the European companies in Indonesia that has a solid commitment to local CSR programs is Ikea. Since its launch in Alam Sutera, Tangerang, last October, Ikea’s first store in Indonesia has been a favourite shopping destination.