Ikea working to polish its reputation in Indonesia
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Indonesia and the European Union have been doing business for decades. Over the years, Indonesia has been exporting many products to EU countries, and vice versa. According to Harvey Rouse, head of economic and trade section for the European Union’s mission to Indonesia, the EU encourages European companies that invest in Indonesia to respect local values and cultures, as well as improve the welfare of the people around them through corporate social responsibility programs.
“By addressing these social responsibilities, companies are actually building long term relationship and trust with employees, customers and citizens,” Rouse said.
One of the European companies in Indonesia that has a solid commitment to local CSR programs is Ikea. Since its launch in Alam Sutera, Tangerang, last October, Ikea’s first store in Indonesia has been a favourite shopping destination.
Questions & Answers
Q.Which specific area of Indonesia is home to Ikea's first store?
Which specific area of Indonesia is home to Ikea's first store?
Ikea's first store in Indonesia is located in Alam Sutera, Tangerang. It has been a popular shopping destination since its opening last October.
Q.What is the European Union's general expectation of companies investing in Indonesia?
What is the European Union's general expectation of companies investing in Indonesia?
The EU expects European companies investing in Indonesia to respect local values and cultures. They should also improve the welfare of local people through corporate social responsibility programmes.
Q.When did Ikea's first store in Indonesia officially open?
When did Ikea's first store in Indonesia officially open?
Ikea's first store in Indonesia launched last October. Since opening in Alam Sutera, Tangerang, it has become a popular shopping destination for customers.