Ikea to open world’s largest store in the Philippines
In this article (5)
Ikea Philippines says its first store will take up an enormous 65,000sqm space, making it the world’s largest. The current largest Ikea store globally opened in Seoul in December 2014 and takes up 59,000sqm. Local franchisor Inter Ikea Systems, which operates the homewares and furniture retailer in Malaysia, Singapore and Thailand, chose to partner with SM Malls for its Philippine launch. The store will become an anchor of the giant Pasay mall, and its largest tenant when it opens in 2020.
The size of the store reflects the huge consumer catchment: more than 5 million households within 60 minutes drive.
Inter Ikea says the store will stock 9000 products and host a warehouse to fulfil online orders and an integrated call centre. A Philippine-specific website will launch prior to the store opening to help build brand awareness and offer design inspiration.
“The Ikea vision is to create a better everyday life for the many people, so we are excited to be bringing our offer to a country where millions of people share our passion for home,” said Ikea Southeast Asia MD Christian Rojkjaer.
Questions & Answers
Q.Which company is the local franchisor for Ikea in the Philippines?
Which company is the local franchisor for Ikea in the Philippines?
Inter Ikea Systems, which already operates Ikea stores in Malaysia, Singapore, and Thailand, was chosen as the local franchisor. They partnered with SM Malls for the Philippine launch.
Q.What is the primary reason given for opening such a large store in the Philippines?
What is the primary reason given for opening such a large store in the Philippines?
The enormous store size is attributed to the large consumer catchment area. More than five million households are located within a 60-minute drive of the planned store.
Q.When is the new Ikea store in the Philippines expected to open?
When is the new Ikea store in the Philippines expected to open?
The article states that the new Ikea store, located in Pasay, is scheduled to open its doors to the public in 2020. It will become the largest tenant in the giant Pasay mall.
Q.How will the new store support online shopping for customers?
How will the new store support online shopping for customers?
The store will host a dedicated warehouse specifically for fulfilling online orders. Also, an integrated call centre will be available to assist customers with their purchases.
Reader pulse
Ikea's Philippine strategy:
19,420 votes so far