Ikea Sweden to sell sustainable energy to locals

As of September this year, furniture giant Ikea will offer sustainably generated energy to Swedish households in a move to diversify its business and offer a green approach to power supply.

The STRÖMMA offer will be made in partnership with local energy supplier Svea Solar, and will eventually brand out into other markets.

“At Ikea, we want to become fully circular and climate positive by 2030, built on renewable energy and resources,” Ingka Group new retail business manager Jan Gardberg said in a statement.

“We believe the future of energy is renewable and we want to make electricity from sustainable sources more accessible and affordable to all.”

Through the STRÖMMA offer, customers that have already purchased solar panels from Ikea can connect the panels to an app to track their own generation, and sell back electricity they don’t use themselves, while customers without such panels can still use the app to track their energy usage.

“We’re a home furnishing company, and we want to make it easier for people to live a more sustainable life at home,” Ikea Sweden sales manager Bojan Stupar said.

“Today we offer smart and energy-efficient products and services that contribute to prolonging the life of products, reducing waste, saving water, and eating more healthily, as well as reducing electricity usage, [and] providing solar and wind power at a low price to more people feels like the natural next step on our sustainability journey.”

Ikea started selling solar panels in Australia, and introduced over 30 global initiatives to reduce its carbon footprint and help customers lead more eco-friendly lives, in the past year.