Ikea pet range ‘covers all the basics’
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As animals are part of the family, an Ikea pet range has been introduced with 62 specially designed products.
The Swedish homewares retailer’s Lurvig pet collection ranges from a cat hideaway resembling a treehouse to a bowl that encourages dogs to eat slowly, reports Freshout.Today.
Designer Inma Bermudéz says she saw a gap in the market for affordable but attractive pet products covering such basics as sleep, eat, play, travel and walk.
“Created by pet-loving designers with support from veterinarians, the range covers all the bases of our shared life with pets indoors and out.”
Bermudéz says the items were designed with the natural needs and behaviours of animals in mind, such as how they sleep, eat or play.
“Dogs will definitely chew on their toys and bring in dirt from their daily walks. Cats will definitely scratch on most surfaces and are sensitive to smell and texture. So safe, durable materials are very important.”
Highlighting the influence of a vet in the design process is the “slow-feed bowl” for dogs, many of which tend to overeat. The bowl’s internal surface is designed to prevent dogs from eating their meal “in one or two gulps”.
Questions & Answers
Q.What kind of products are included in Ikea's new pet range?
What kind of products are included in Ikea's new pet range?
The Lurvig collection features items like a cat hideaway and a slow-feed dog bowl. These products cover basic needs such as sleep, eating, playing, travel, and walking, designed for both indoor and outdoor use with pets.
Q.Who designed the new pet product range for Ikea?
Who designed the new pet product range for Ikea?
The range was designed by Inma Bermudéz, who worked with a team of pet-loving designers and veterinarians. Their aim was to create attractive, affordable products considering animals' natural needs and behaviours.
Q.What specific animal behaviours did designers consider when developing the pet products?
What specific animal behaviours did designers consider when developing the pet products?
Designers considered natural behaviours like dogs chewing toys and bringing in dirt, and cats scratching surfaces or being sensitive to smell and texture. This informed the choice of safe, durable materials for the products.
Q.How many products are part of Ikea's new pet range?
How many products are part of Ikea's new pet range?
The newly introduced Ikea pet range, called Lurvig, consists of 62 specially designed products. It aims to cover all the basic needs for pets, from sleeping to playing.
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