Ikea online stores planned for Singapore, Malaysia
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Ikea online stores are to be launched in Malaysia and Singapore.
Ikea Southeast Asia MD Christian Rojkjaer says the Singapore site is currently in testing phase and will go live to the public within a fortnight.
The Malaysian site is less advanced, with a vague launch date of next year.
“For Malaysia, we are currently in the development stages and we look forward to sharing more when we enter the testing phase next year,” another spokesperson for Ikea said in a media interview.
News of the much-awaited Ikea online debut in the two markets comes on the heels of a RM908 million (US$212 million) commitment to a regional logistics hub in Malaysia.
The Swedish homewares and furniture company has recently launched an online store in Shanghai as the first step of a broader e-commerce strategy in China.
Rojkjaer said in an interview that the brand’s Ikea Damansara store receives about 6 million visitors annually.
Ikea plans to increase its ASEAN store network to 20 by 2026.
Questions & Answers
Q.When is the Ikea online store expected to launch in Singapore?
When is the Ikea online store expected to launch in Singapore?
The Singapore online store is currently in its testing phase and is scheduled to go live to the public within the next two weeks. This was confirmed by Ikea Southeast Asia MD Christian Rojkjaer.
Q.What is the timeline for the Malaysian online store launch?
What is the timeline for the Malaysian online store launch?
The Malaysian online store is less advanced, with a planned launch date sometime next year. It is currently in the development stages, and testing is expected to begin next year.
Q.What investment has Ikea made recently in the region?
What investment has Ikea made recently in the region?
Ikea has recently committed RM908 million, equivalent to US$212 million, to establish a regional logistics hub in Malaysia. This investment precedes the online debut in the two markets.
Q.How many stores does Ikea plan to have in Southeast Asia by 2026?
How many stores does Ikea plan to have in Southeast Asia by 2026?
Ikea plans to significantly expand its presence in Southeast Asia, aiming to increase its store network to 20 by the year 2026. This is part of a broader expansion strategy.
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