IKEA Offers Discount to Pregnant Women
In this article (4)
Ikea Sweden is offering pregnant women a discount on cribs ‒ but a specimen is needed to qualify.
Taking its cue from at-home pregnancy test kits, the furniture giant includes a swatch in its latest print advertisement. By adding urine to the special panel, a chemical reaction reveals a lower price for the crib being advertised, says Adweek.
Devised by Stockholm advertising agency Akestam Holst, the technology was created by Marcene Labs and is being used in the advertisement in a Swedish women’s magazine. The agency even claims that technical advancements made during the work on the campaign “have the potential to improve medical diagnostics”.
The crib in question, the Sundvik, is available online for US$119. For the discount price, available only in Sweden … mums-to-be know what to do. Or maybe they can just waddle in to the store if it is obvious they qualify.
Questions & Answers
Q.Which specific crib model is being offered with this discount in Sweden?
Which specific crib model is being offered with this discount in Sweden?
The Sundvik crib is the specific model included in this promotional offer. It is currently available online for a price of US$119 before any discount.
Q.Which company developed the technology that allows the pregnancy test-style discount to work?
Which company developed the technology that allows the pregnancy test-style discount to work?
The technology used for this innovative advertisement was created by Marcene Labs. The campaign itself was devised by the Stockholm advertising agency Akestam Holst.
Q.Is this discount offer available to pregnant women outside of Sweden?
Is this discount offer available to pregnant women outside of Sweden?
No, the article states that the discounted price for the crib is exclusively available only in Sweden. It is not offered in other countries.
Reader pulse
Ikea's pregnancy test discount:
23,968 votes so far