Ikea Germany and Infarm create instore herb gardens
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Ikea has partnered with Infarm to grow three instore herb gardens in Germany as the demand for sustainable products is growing locally.
The collaboration aims to motivate Ikea employees and customers to live healthier, more sustainable lives.
Customers visiting Ikea Kaarst, Ikea Duisburg, and Ikea Munich-Eching can see Infarm herbs such as dill, curly parsley, and Italian basil growing in modular, in-store vertical farms. They can order directly at the restaurant.
“Infarm’s concept convinced us because we can make the topics of sustainability and healthy eating tangible for our employees and customers in a prominent place in our furniture stores,” said Tanja Schramm, country food manager at Ikea Germany.
“As part of our People & Planet Positive strategy, we aim to inspire and empower people to lead healthier, more sustainable lives. That’s why we’re increasingly focusing on plant-based foods and dishes with a lower environmental impact and at a price that everyone can afford.”
Infarm, which was founded in 2013, considers itself to be one of the world’s fastest-growing vertical farming companies. Its modular technology system enables the implementation of vertical farms of varying sizes, and its products are sold in more than 1850 stores around the world.
Questions & Answers
Q.Which specific German Ikea stores are participating in this herb garden initiative?
Which specific German Ikea stores are participating in this herb garden initiative?
The in-store herb gardens are located at Ikea Kaarst, Ikea Duisburg, and Ikea Munich-Eching. Customers at these locations can see the herbs growing directly within the store.
Q.What types of herbs are being grown in these instore vertical farms?
What types of herbs are being grown in these instore vertical farms?
The Infarm herb gardens are growing specific varieties such as dill, curly parsley, and Italian basil. These are available for customers to order directly from the restaurant.
Q.Why has Ikea Germany decided to implement these in-store herb gardens?
Why has Ikea Germany decided to implement these in-store herb gardens?
Ikea was convinced by Infarm's concept as it makes sustainability and healthy eating tangible for employees and customers. It aligns with their People & Planet Positive strategy to inspire healthier, more sustainable lives.
Q.What is the broader goal of this collaboration for Ikea?
What is the broader goal of this collaboration for Ikea?
The collaboration aims to motivate Ikea employees and customers to live healthier, more sustainable lives. It supports Ikea's strategy to focus more on plant-based foods with a lower environmental impact and affordable prices.