Ikea eco-store under construction in Vienna
In this article (5)
A seven-level Ikea eco-store is being built in Vienna – with no car parks, targeting pedestrians, cyclists and public transport users.
The new venue features a bookcase-style design with green facades and a green roof terrace with plenty of strolling space. The store, designed by Querkraft Architekten, is thought to appeal to the many families in the region living without cars.
“The concept focuses on the current megatrends and takes into account the dramatically changed shopping behavior as well as a new form of mobility without a car,” read a statement from the firm.
“Customers have little time and appreciate convenience and comfort. This is clearly noticeable in the furnishing area: more and more customers no longer even think about carrying their purchases home themselves. You can have them delivered.”
The Ikea eco-store is scheduled for completion next year.
Questions & Answers
Q.What is the key design feature of the new Ikea eco-store in Vienna?
What is the key design feature of the new Ikea eco-store in Vienna?
The store features a unique bookcase-style design. It incorporates green facades and a green roof terrace, providing ample space for strolling on top of the building.
Q.Which specific customer groups is this new Ikea store designed to attract?
Which specific customer groups is this new Ikea store designed to attract?
It is designed to appeal to pedestrians, cyclists, and public transport users. The store particularly targets families in the region who do not own cars and rely on other forms of transport.
Q.How will customers transport their purchases from the store without personal vehicles?
How will customers transport their purchases from the store without personal vehicles?
The store concept acknowledges that customers increasingly expect convenience and comfort. Purchases will be delivered directly to customers' homes, eliminating the need for them to carry items themselves.
Q.When is the new Ikea eco-store expected to be finished?
When is the new Ikea eco-store expected to be finished?
The new Ikea eco-store in Vienna is scheduled for completion next year. This timeframe will see the unique, car-free retail space become operational.