Ikea and Pizza Hut design table based on pizza box widget
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Swedish furniture chain Ikea and Pizza Hut Hong Kong have teamed up to create a full-sized pizza table shaped exactly like the tiny plastic table (the “sava”) included in pizza boxes.
The product is part of a collaboration that has also resulted in a new pizza recipe using Ikea’s meatballs – and comes packed in a genuine pizza box for good measure.
The collaboration has been advertised throughout Hong Kong in a campaign designed by Ogilvy.
“We’ve been absolutely thrilled to see the launch of the new Ikea and Pizza Hut pizza with a fun, cheeky campaign that has proven to be quite popular with the fans already on the first day,” said Ogilvy Hong Kong executive creative director John Koay. “This is a great pizza, and this campaign really shows how collaborations can really benefit the fans – not just the brands.”
“This campaign shows the playful side of Pizza Hut,” said Pizza Hut Hong Kong marketing director Wendy Leung, “and that our credentials can move beyond the kitchen into new and interesting collaborations with other brands.”
The Ikea and Pizza Hut collaboration has already proven popular with 67 percent of units already sold.
Questions & Answers
Q.What specifically is the product that Ikea and Pizza Hut Hong Kong have created together?
What specifically is the product that Ikea and Pizza Hut Hong Kong have created together?
They have created a full-sized pizza table. It is designed to look exactly like the small plastic widget found in pizza boxes and comes packed in a genuine pizza box.
Q.Beyond the table, what other item has resulted from this collaboration?
Beyond the table, what other item has resulted from this collaboration?
The collaboration has also led to a new pizza recipe. This new pizza incorporates Ikea’s meatballs as an ingredient, offering another joint product from the partnership.
Q.How successful has the collaboration been since its launch?
How successful has the collaboration been since its launch?
The collaboration appears to have been very successful, with a significant portion of the products already sold. Specifically, 67 percent of the units have already been purchased by customers.