Ikea and Pizza Hut design table based on pizza box widget

Swedish furniture chain Ikea and Pizza Hut Hong Kong have teamed up to create a full-sized pizza table shaped exactly like the tiny plastic table (the “sava”) included in pizza boxes.

The product is part of a collaboration that has also resulted in a new pizza recipe using Ikea’s meatballs – and comes packed in a genuine pizza box for good measure.

The collaboration has been advertised throughout Hong Kong in a campaign designed by Ogilvy.

“We’ve been absolutely thrilled to see the launch of the new Ikea and Pizza Hut pizza with a fun, cheeky campaign that has proven to be quite popular with the fans already on the first day,” said Ogilvy Hong Kong executive creative director John Koay. “This is a great pizza, and this campaign really shows how collaborations can really benefit the fans – not just the brands.”

“This campaign shows the playful side of Pizza Hut,” said Pizza Hut Hong Kong marketing director Wendy Leung, “and that our credentials can move beyond the kitchen into new and interesting collaborations with other brands.”

The Ikea and Pizza Hut collaboration has already proven popular with 67 percent of units already sold.