Ikea acquiring AI innovator Geomagical Labs

International furniture and homewares retailer Ikea’s investment arm Ingka has bought US-based AI innovator Geomagical Labs, known for its hi-tech solutions that inspire consumers shopping for furnishings.

The 3D and AI technology developed by Geomagical Labs will be used to help customers to take 3D photos of their rooms and experiment with home furnishing solutions to fit their individual needs.

“With Geomagical Labs on board, we can bring our home furnishing expertise to many people in new ways and assist them in their unique design needs,” said Ikea Retail chief digital officer Barbara Martin Coppola. “In a time when people spend more time at home, we can support our customers with their everyday life through an enhanced digital meeting.”

Customers can access the platform via the Ikea app and on Ikea.com, where they can also purchase items directly online.

“Our work has focused on using technology and magical experiences to enable people’s creativity,” said Geomagical Labs founder and CEO Brian Totty. “We are thrilled to join one of the world’s most beloved brands and are excited to work together to transform the way people interact and purchase home furnishings by bringing together inspiration, imagination and world-class design.”