Idea may offer unlimited free 4G data

India’s Idea Cellular is reportedly considering launching its own unlimited free 4G data offer to compete against disruptive new market entrant Reliance Jio Infocomm.

Idea is considering offering unlimited data in certain plans with a validity of 1 to 1.5 years, potentially only for 4G customers, citing sources.

According to the report, Idea may also introduce free incoming calls for international roaming and new loyalty plans for existing customers.

The entry of pan-Indian 4G operator Reliance Jio has shaken up India’s telecoms market, due in part to the operator’s decision to offer free services for customers for its first six months of operation, ending in March 31.

Rival operators have been pressed to respond with their own offers to attract and retain customers. Bharti Airtel recently introduced an offer for 3GB of extra data per month until December this year.

In line with this development, Vodafone India has introduced a new prepaid plan offering unlimited 3G or 4G data roaming for an hour for just 16 rupees ($0.235). The company will also offer unlimited in-network local voice calls for an hour for 7 rupees. Vodafone’s 2G customers will be able to buy an hour of unlimited data for 5 rupees.