Iceland Foods partners up with JD.com
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Welsh supermarket giant Iceland Foods will partner with e-commerce platform JD.com to sell its products to China.
These will include its own-brand products such as biscuits, cereals and sauces, as well as cosmetics brands Pulsin, Re-gen, and Soft and Gentle.
“With the rapid growth and significant opportunities the market in China offers we decided it was time to act,” says Iceland founder Sir Malcolm Walker.
“Iceland adds to the growing number of British brands on our platforms as we continue our push to bring the best of Britain to Chinese consumers,” says JD Worldwide GM Yang Ye. The number of UK brands on JD.com has doubled in the past few years, and this week it held a 24-hour “Celebrate Britain” promotion.
Questions & Answers
Q.Which specific product categories will Iceland Foods be selling to China through JD.com?
Which specific product categories will Iceland Foods be selling to China through JD.com?
Iceland Foods will sell its own-brand items like biscuits, cereals, and sauces. Also, they will offer cosmetics from brands such as Pulsin, Re-gen, and Soft and Gentle to Chinese consumers.
Q.What is the stated reason for Iceland Foods expanding into the Chinese market at this time?
What is the stated reason for Iceland Foods expanding into the Chinese market at this time?
Sir Malcolm Walker, Iceland's founder, stated the move is due to the rapid growth and significant opportunities available in the Chinese market, indicating it was the right moment to act.
Q.How many British brands have joined JD.com recently, and what recent promotion did the platform run?
How many British brands have joined JD.com recently, and what recent promotion did the platform run?
The number of UK brands on JD.com has doubled in the last few years. This week, JD.com also held a 24-hour promotion specifically themed "Celebrate Britain" to highlight these brands.
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