Fashion
Hyundai Motor has signed a technical partnership with Michelin to equip next-generation tyres for electric and luxury vehicles. The co-operative deal links the research and development work of the two companies and will enable Hyundai Motor to strengthen its capabilities in tyre performance technology.
Within the partnership, Hyundai Motor and Michelin will work together to develop a new all-season tyre for electric vehicles. The use of Michelin’s next-generation tyre material and structural technology will help Hyundai Motor optimise overall vehicle efficiency and performance.
Michelin will also collaborate in the development of a bespoke tyre for a successor model to the Genesis G80 luxury sedan. Co-operative testing and analysis will help determine tyre vibration characteristics at high speeds, both in a laboratory setting and using evaluation conditions set to match the Nürburgring circuit.
The two companies are striving to achieve the best levels of ride and handling, while minimising noise, vibration and harshness (NVH). The resulting improvements in tyre performance and vehicle dynamics will also contribute to enhanced consumer satisfaction and driving pleasure.
Woong-chul Yang, vice chairman of Hyundai Motor, said: “I am pleased to announce this new collaborative relationship with Michelin, which will allow Hyundai Motor to accelerate the development and deployment of new tyre technologies. With this enriched knowledge, the next generation of Hyundai Motor electric cars will offer improved performance and efficiency, bringing a direct benefit to the consumer. Working with Michelin will also strengthen Hyundai Motor’s tyre technology on a broader scale, as we also focus on developing luxury Genesis cars and high-performance vehicles.”
Hyundai Motor representatives visited Michelin’s Research and Development Centre in Clermont-Ferrand, France, to sign the agreement.
“This cooperation between our two groups is a major milestone for Michelin, and we are proud to have been chosen by Hyundai Motor to put together the best of our leadership and expertise in order to improve their future electric and luxury vehicles.” added Vincent Rousset-Rouviere, president of Michelin Original Equipment Division. “Michelin has been investing constantly in new technologies and innovations to enhance the performance of our tires, so that mobility becomes safer, more sustainable and more enjoyable for all consumers. This new partnership with Hyundai Motor will allow us to open a broad range of new opportunities.”
Earlier this year, Michelin was awarded top honours in four segments of the 2017 JD Power Original Equipment Tyre Customer Satisfaction Study, excelling in the Luxury, Passenger Car, Truck / Utility, and Performance Sports categories.
