Hypebeast opens its first Hypegolf store in Japan
In this article (5)
Lifestyle brand Hypebeast has collaborated with Jun Co, an apparel and lifestyle creation company, to launch the first Hypegolf store in Sarugaku-Cho Shibuya-ku, Tokyo, Japan.
With nearly 50 years of experience in the field of golf, Jun Co claims it was intrigued by the Hypebeast’s fresh viewpoint and cutting-edge capacity to convey a respect for traditional golf, through the introduction of Hypegolf’s Instagram.
The Hypegolf Japan store, according to Hypebeast, is situated in the centre of Daikanyama and acts as a hub for learning about golf through the company’s cultural perspective.
The store has two floors and has about 85sqm of retail space. It offers a variety of golf accessories from top sportswear and lifestyle companies like Hookedgolf, Cavy, No 33, and The Original Tee Pick, as well as the unisex Hypegolf line.
Hypebeast says the location is a retail platform for up-and-coming golf brands that do not yet have a physical presence in Japan, providing an opportunity to display all aspects of the game.
This will be also the home of the first Hypebeans cafe in Japan, which is a result of the friendship between Hypebeast’s founder and CEO Kevin Ma, and world-renowned barista Hiroshi Sawada.
“Complementing our well-established Hypegolf online community and e-commerce platform, we want to bridge our online cultural hub with an immersive offline experience to discover the joy of golf at our newest Hypegolf and Hypebeans location in Japan,” said Kevin Ma, CEO and founder of Hypebeast.
Questions & Answers
Q.What is the primary purpose of the new Hypegolf store in Daikanyama?
What is the primary purpose of the new Hypegolf store in Daikanyama?
The store aims to act as a hub for learning about golf through Hypebeast's cultural perspective. It also offers a variety of golf accessories and serves as a retail platform for emerging golf brands without a physical presence in Japan.
Q.What types of products and brands can customers expect to find in the Hypegolf store?
What types of products and brands can customers expect to find in the Hypegolf store?
The store offers the unisex Hypegolf line and golf accessories from top sportswear and lifestyle companies. These include Hookedgolf, Cavy, No 33, and The Original Tee Pick, catering to various aspects of the game.
Q.How does Hypebeast intend to connect its online and offline experiences with this new store?
How does Hypebeast intend to connect its online and offline experiences with this new store?
Hypebeast plans to bridge its established Hypegolf online community and e-commerce platform with an immersive offline experience. This aims to allow customers to discover the joy of golf at the new location.
Q.What is Hypebeans, and what is its connection to the new Hypegolf store?
What is Hypebeans, and what is its connection to the new Hypegolf store?
Hypebeans is a cafe, and its first Japanese location will be within the Hypegolf store. This cafe is a result of the friendship between Hypebeast's founder, Kevin Ma, and world-renowned barista Hiroshi Sawada.