Hula is going offline for pop-up in Soho

Online marketplace Hula is launching a pop-up shopping experience, The Living Room, at Kong Art Space in Soho from November 28 to December 3.

Founded last year by Sarah Fung, Hula offers curated pre-owned designer womenswear at prices up to 95 per cent off retail. Sellers are by-invitation-only industry “insiders”.

A graduate of Central St Martins, Fung has had more than 20 years in the fashion industry, previously designing her own lingerie and swim label in the UK (stocked at Colette, Browns Focus and Selfridges) followed by a nine-year stint at Lane Crawford in Hong Kong.

Hula’s mission is to prolong the life of well-designed fashion pieces and help reduce textile waste. It offers 5 per cent of its profits to partnered charities ranging from environmental to human-trafficking NGOs.

Not just an online boutique, Hula is a sustainable fashion community where members can consign items they no longer need. For its first venture offline, its pop-up is an intimate space inspired by a living room and offering pieces from such brands as Alaia, Alexander McQueen, Celine, Chanel, Dolce & Gabbana, Ellery, Givenchy, Gucci, Hermes, Prada, Saint Laurent and Stella McCartney.

On its upper level The Living Room will initially host private appointments, but open to the public for its last two days. The ground level will feature a photography exhibition by art director and sustainable fashion advocate Gloria Yu.

As part of the event, Hula will host a discussion panel about sustainability and style. Panelists include Carlo Imo (head of Kering Asia Pacific), Justine Lee (fashion director at Hong Kong Tatler) and Christina Dean (founder of Redress), with Bloomberg Asia anchor Angie Lau as moderator.

Charitable giving from the six-day pop-up will go to Redress, an environmental NGO working to reduce waste in the fashion industry which has just held a clothing drive in conjunction with Miele Hong Kong.