Hugo Boss opens menswear store at Singapore Changi
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Hugo Boss has opened a 95sq m store at Singapore Changi Airport Terminal 1.
The Boss Menswear Store features a new interior concept featuring “clean, angular aesthetics” that has already been adopted by select stores in other cities.
Hugo Boss considers the travel retail channel to be a dynamic part of the fashion business, and has opened its latest store at Changi Airport.
The design is said to embrace harmony between lines, shapes and colours, and showcases the brand’s collections.
“Throughout the store layout, matte and textile surfaces contrast with high-gloss and mirrored materials,” noted Hugo Boss. “The overall outcome is a refined space with a classic, yet airy, modern feel.”
The store offers Boss Clothing, Boss Sportswear, Boss Green, and men’s shoes & accessories.
Questions & Answers
Q.What is the new store's interior design concept?
What is the new store's interior design concept?
The store features a new interior concept with clean, angular aesthetics. It embraces harmony between lines, shapes and colours, contrasting matte and textile surfaces with high-gloss and mirrored materials for a refined, modern feel.
Q.What product lines are available at the new Hugo Boss store?
What product lines are available at the new Hugo Boss store?
The new store offers a range of Boss collections. Shoppers can find Boss Clothing, Boss Sportswear, Boss Green, and men’s shoes and accessories within the premises.
Q.Why did Hugo Boss choose to open a new store at Changi Airport?
Why did Hugo Boss choose to open a new store at Changi Airport?
Hugo Boss views the travel retail channel as a dynamic segment of the fashion business. The opening at Changi Airport aligns with this strategic focus, expanding its presence in a key international location.
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