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Fashion

Hugo Boss Men Vietnam introduces new concept

By Maria SantosVietnam
1 min read
hugo boss store
hugo boss store

Hugo Boss Vietnam has opened its first standalone store for men – Hugo – at Vincom Ba Trieu, Hanoi.

Located at the front of the Vincom shopping centre, the 100sqm store displays basic items from the brand’s business and casual collections, along with Hugo’s Spring-Summer 2018 range.

According to insider, Vietnam is the first market to get this new concept, with Singapore to follow in September.

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