Hugo Boss expands online reach into Asia, Australia
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Fashion label Hugo Boss is expanding its online reach to the Asia Pacific market.
The German brand has added 22 more countries to its e-commerce portfolio, including Australia, New Zealand, Japan, and Singapore, along with markets in Europe. Customers from those countries can now access Hugo Boss’ latest collections from their home and have products shipped directly.
“The importance of digital distribution channels for the global apparel industry is growing rapidly,” said Mark Langer, chairman of the company’s managing board.
“The coronavirus crisis has further accelerated this trend. We are therefore rolling out our online store in additional countries as quickly as possible and … systematically pushing ahead with the digitization of our business model.
The fashion label plans to add three more countries – India, Mexico, and Canada – later this year.
Meanwhile, Hugo Boss says it plans to focus on the European and Asia-Pacific markets for growth, via concession stores, during the coming years.
Questions & Answers
Q.Which specific new countries are now able to access Hugo Boss's online store?
Which specific new countries are now able to access Hugo Boss's online store?
Customers in Australia, New Zealand, Japan, and Singapore, among others, can now access the Hugo Boss online store. A total of 22 new countries have been added to their e-commerce portfolio.
Q.Which countries does Hugo Boss plan to add to its online store later this year?
Which countries does Hugo Boss plan to add to its online store later this year?
Hugo Boss plans to add India, Mexico, and Canada to its online store later this year. These three countries will further expand its digital presence.
Q.What is the main reason cited by Hugo Boss for this expansion of online reach?
What is the main reason cited by Hugo Boss for this expansion of online reach?
The chairman stated that digital distribution channels are growing rapidly in importance, a trend accelerated by the coronavirus crisis. This prompted the quick rollout of their online store in new countries.
Q.Where does Hugo Boss plan to focus its growth through physical stores in the coming years?
Where does Hugo Boss plan to focus its growth through physical stores in the coming years?
Hugo Boss intends to focus its growth in the European and Asia-Pacific markets. This will be achieved through concession stores over the coming years.
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