Huawei in retail push
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Huawei Australia will rollout ‘Experiential Zones’ at select Sydney Westfield shopping centres, showcasing its consumer product range in one location for the first time.
Continuing its marketing push in Australia, the Huawei Experiential Zones offer customers the opportunity to explore the latest in mobile and mobile broadband technology.
The Huawei Experiential Zones are located at Chatswood and Parramatta. An official launch will be held on February 7 and 8 at Westfield Chatswood and Westfield Bondi.
Bondi Junction will launch on February 7, followed by Sydney City, February 9; and Miranda, March 16.
To recognise the launch, Huawei ‘keys’ will be given to Westfield customers to access the Huawei Vault containing five Huawei Mate7 devices, with five to be won each day at each location.
Questions & Answers
Q.Which Westfield centres will feature Huawei's Experiential Zones?
Which Westfield centres will feature Huawei's Experiential Zones?
The Huawei Experiential Zones are currently located at Westfield Chatswood and Westfield Parramatta. Other locations mentioned for future launches include Westfield Bondi Junction, Sydney City, and Miranda.
Q.When are the official launch events for the new zones taking place?
When are the official launch events for the new zones taking place?
An official launch event will be held on February 7 and 8 at Westfield Chatswood. Westfield Bondi Junction will launch on February 7, followed by Sydney City on February 9, and Miranda on March 16.
Q.What kind of prize can customers win during the launch events?
What kind of prize can customers win during the launch events?
Customers attending the launch events can receive Huawei 'keys' to access a Huawei Vault. Inside, there are five Huawei Mate7 devices available to be won each day at each launch location.
Q.What is the primary purpose of these new Experiential Zones?
What is the primary purpose of these new Experiential Zones?
The Experiential Zones aim to show Huawei's consumer product range, including its latest mobile and mobile broadband technology, in one dedicated location. This is part of their marketing push in Australia.
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