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Huawei opens new concept store

By Maria SantosPhilippines
1 min read
huawei store
huawei store
In this article (4)

Huawei introduced a new retail concept in its line-up of experience stores during a recent opening at SM City San Lazaro, Manila. The newly opened branch is the first in the city of Manila and the 44th in the country.

SI 3.0, the design blueprint of the Huawei SM San Lazaro store is guided by four traits – simple, premium, warm, and comfortable. Relative to its predecessor, the SI 2.0, the new design is marked with wider spaces and lighter ventilation promising an enhanced and more welcoming customer experience.

“Huawei continues to prove to be a game changer in the smartphone industry this year, and we have big plans to take advantage of this momentum. Our high-end premium phones such as the P9 and Mate 8 have been the drivers of this smashing success. As such, we would like to extend this premium, high-quality identity to consumer experience at our stores,” said Andy Fang, Country Head at Huawei Philippines.

Questions & Answers

Q.

What is the design concept for Huawei's new experience store?

A.

The new store follows the SI 3.0 design blueprint, which is guided by four traits: simple, premium, warm, and comfortable. It features wider spaces and lighter ventilation compared to the previous SI 2.0 design.

Q.

Where did Huawei open its latest concept store?

A.

Huawei's new concept store opened at SM City San Lazaro in Manila. This particular branch is the first of its kind within the city of Manila itself.

Q.

Why is Huawei focusing on a premium in-store experience?

A.

Huawei aims to extend its premium, high-quality identity to the consumer experience at its stores. High-end phones like the P9 and Mate 8 have been successful, driving this strategy.

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