Huawei bites Apple in smartphone sales rankings

Chinese brand Huawei has overtaken Apple in global smartphone sales rankings for two consecutive months – and is set to achieve a trifecta, according to research house Counterpoint.

“With August sales looking strong for the Chinese vendor, a hat-trick for Huawei could be on the cards,”says Counterpoint research director Peter Richardson..

“This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years,” said Richardson.

“The global scale Huawei has been able to achieve can be attributed to its consistent investment in research and development and manufacturing, coupled with aggressive marketing and sales channel expansion.”

But Richardson cautions Apple should regain its second spot given a new edition of the iPhone is set for launch in September.