Huawei bites Apple in smartphone sales rankings
In this article (5)
Chinese brand Huawei has overtaken Apple in global smartphone sales rankings for two consecutive months – and is set to achieve a trifecta, according to research house Counterpoint.
“With August sales looking strong for the Chinese vendor, a hat-trick for Huawei could be on the cards,”says Counterpoint research director Peter Richardson..
“This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years,” said Richardson.
“The global scale Huawei has been able to achieve can be attributed to its consistent investment in research and development and manufacturing, coupled with aggressive marketing and sales channel expansion.”
But Richardson cautions Apple should regain its second spot given a new edition of the iPhone is set for launch in September.
Questions & Answers
Q.Which company did Huawei overtake in global smartphone sales?
Which company did Huawei overtake in global smartphone sales?
Huawei has overtaken Apple in the global smartphone sales rankings. This achievement has occurred for two consecutive months, with a third month potentially on the cards.
Q.What is Huawei's primary business outside of smartphones?
What is Huawei's primary business outside of smartphones?
Huawei is primarily a network infrastructure vendor. Its growth in the consumer mobile handset space demonstrates how far it has expanded beyond its original core business in recent years.
Q.What factors have contributed to Huawei's global success?
What factors have contributed to Huawei's global success?
Huawei's global scale has been achieved through consistent investment in research and development and manufacturing. This strategy is coupled with aggressive marketing and expansion of its sales channels worldwide.
Q.Is Apple expected to regain its position in the sales rankings?
Is Apple expected to regain its position in the sales rankings?
Yes, Counterpoint research director Peter Richardson cautions that Apple should regain its second spot. This is anticipated due to a new edition of the iPhone being set for launch in September.
Reader pulse
Will Apple regain its global second spot?
19,845 votes so far