House of Masaba to host pop-up shop in Singapore

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Designer Masaba Gupta’s House of Masaba will open a pop-up shop in an Indian restaurant, Yantra, on Saturday (September 22).
Located in Singapore’s Tanglin Mall, the store will present the brand’s latest collection and provide shoppers with a chance to meet the designer.
Shoppers at the one-day long event, which closes at 6pm, will have the opportunity to meet Gupta and discuss styling options for her designs as well as ask about her inspirations.
Gupta has held pop-up shows this year in several countries, including the US, Thailand, Canada and Hong Kong.
Questions & Answers
Q.What is the primary purpose of the House of Masaba pop-up shop in Singapore?
What is the primary purpose of the House of Masaba pop-up shop in Singapore?
The pop-up shop aims to present the brand’s latest collection to shoppers. It also offers customers the unique opportunity to meet designer Masaba Gupta in person during the event.
Q.Where exactly will the House of Masaba pop-up store be located?
Where exactly will the House of Masaba pop-up store be located?
The pop-up shop will be hosted inside an Indian restaurant called Yantra. This restaurant is situated within the Tanglin Mall, a retail complex located in Singapore.
Q.Will shoppers have the chance to interact directly with the designer, Masaba Gupta, at the event?
Will shoppers have the chance to interact directly with the designer, Masaba Gupta, at the event?
Yes, shoppers attending the one-day event will have the opportunity to meet Masaba Gupta. They can discuss styling options for her designs and inquire about her creative inspirations.
Q.Has designer Masaba Gupta hosted pop-up events in other international locations previously?
Has designer Masaba Gupta hosted pop-up events in other international locations previously?
Yes, Masaba Gupta has held pop-up shows in several other countries earlier this year. These international locations include the US, Thailand, Canada, and Hong Kong.
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