House of Garrard debuts in Beijing
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British jeweller House of Garrard is set to launch in Beijing.
The new 100sqm outlet opens this month in a prestigious location in centrally positioned landmark Emperor Group Centre skyscraper on Chang’An Street. It is the brand’s second boutique in China, featuring three private VIP rooms where prospective buyers can examine items away from prying eyes.
Garrard’s creative director Sara Prentice said: “It’s been a pleasure creating jewels for customers in China since we opened our Shanghai flagship last year. Now with a presence in Beijing, we’re in an even better position to explore how our heritage and craftsmanship can come to life for the sophisticated women who want to wear our designs.”
The heritage brand has been manufacturing bespoke jewellery since 1735. It was famously commissioned to design Princess Diana’s sapphire cluster engagement ring.
A rare 118.88 carat sapphire will be on show at the store’s launch event.
Questions & Answers
Q.Which other city in China does House of Garrard have a store in?
Which other city in China does House of Garrard have a store in?
House of Garrard already has a store in Shanghai, which was opened last year. The Beijing outlet is the brand's second boutique in China, expanding its presence in the country.
Q.What special feature will the new Beijing store offer to potential customers?
What special feature will the new Beijing store offer to potential customers?
The new Beijing store will include three private VIP rooms. These dedicated spaces allow prospective buyers to discreetly examine jewellery away from public view, offering an exclusive experience.
Q.What notable piece of jewellery is House of Garrard known for designing?
What notable piece of jewellery is House of Garrard known for designing?
House of Garrard is famously known for being commissioned to design Princess Diana's sapphire cluster engagement ring. This highlights the brand's long-standing heritage and prestigious clientele.
Q.What significant item will be displayed at the Beijing store's launch event?
What significant item will be displayed at the Beijing store's launch event?
A rare 118.88 carat sapphire will be on display at the store's launch event. This impressive gem shows the brand's commitment to showing exceptional and valuable pieces.
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