House of Fraser opens first store in China
In this article (5)
UK and Ireland’s department store group House of Fraser opened its first store in China this month. The store, located Xinjiekou Sanpower Plaza (International Financial Centre) in Nanjing, covers a total building area of approximately 28,500 square meters with six floors and around 50 video screens.
Several brands have partnered with House of Fraser to introduce its products for the first time to the Chinese market. There are also new concepts such as Style by HoF, and a Nike Beacon store, the largest Nike beacon store in China as well as Monceau, a lifestyle and cafe.
The store aims to provide a premium retail experience, including a VIP lounge, a VIP loyalty, and personal shopping. The world’s biggest toy chain Hamleys and the American novelty retail corporation Brookstone are adjacent to the store.
Nanjing is the capital of the Jiangsu Province in Eastern China and has a total population of 8.2 million. Its commercial center, Xinjiekou, has a total of over 1,600 businesses and the most prosperous area in downtown Nanjing.
House of Fraser completed its sale to Nanjing Xinjiekou Department Store, a Chinese department store chain owned by the Sanpower Group on 2 September 2014, marking an exciting beginning for the company under Chinese ownership.
“This is an exciting time for House of Fraser and the opening of the store in Nanjing is a strong way to finish 2016. We are confident that our first store will clearly demonstrate the unique status that House of Fraser can achieve in the market, and will be a standout platform for our brand partners,” said Frank Slevin, Chairman of House of Fraser UK, in a media statement.
Questions & Answers
Q.When did House of Fraser open its first store in China?
When did House of Fraser open its first store in China?
House of Fraser opened its first store in China this month, concluding 2016 with this significant international expansion. The chairman expressed confidence in the store's ability to show the brand's unique market position and provide a strong platform for partners.
Q.What is the size and location of the new House of Fraser store in China?
What is the size and location of the new House of Fraser store in China?
The new House of Fraser store is located in the Xinjiekou Sanpower Plaza (International Financial Centre) in Nanjing. It spans approximately 28,500 square meters over six floors, featuring around 50 video screens for a modern retail experience.
Q.Which other well-known retailers are situated near the new House of Fraser store?
Which other well-known retailers are situated near the new House of Fraser store?
The world's largest toy chain, Hamleys, and the American novelty retail corporation, Brookstone, are located adjacent to the new House of Fraser store. This creates a broader retail destination for shoppers in Nanjing's commercial centre.
Q.Who owns House of Fraser and when did this ownership change occur?
Who owns House of Fraser and when did this ownership change occur?
House of Fraser completed its sale to Nanjing Xinjiekou Department Store, a Chinese department store chain owned by the Sanpower Group, on 2 September 2014. This marked its operation under Chinese ownership.
Reader pulse
HoF's China debut:
23,407 votes so far