Honor debuts in Vietnam with first offline store
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Huawei sub-brand Honor Vietnam has opened its first physical store in the country after three years selling online and via distributors.
Located on Nguyen Hue Street in downtown, the new store attracted hundreds of Honor’s fans from the early morning.
Apart from products already on sale in the country, Honor introduced its newest lines, including the Honor MagicBook.
Vietnam is a part of Honor’s overseas expansion in Asia Pacific, along with Europe and the Middle East.
Zhao Ming, Honor president, said overseas sales have doubled during the past five months, and he expects them to rise further in the second half of the year.
The brand entered the Philippines last month.
Questions & Answers
Q.What is the primary reason for Honor opening a physical store in Vietnam?
What is the primary reason for Honor opening a physical store in Vietnam?
The new store in Vietnam is part of Honor's broader overseas expansion strategy within the Asia Pacific region. This move follows three years of selling online and through distributors in the country.
Q.How has Honor's overseas sales performance been recently?
How has Honor's overseas sales performance been recently?
Honor president Zhao Ming stated that overseas sales have doubled over the past five months. He anticipates these sales will continue to increase further in the second half of the current year.
Q.Where else in Asia Pacific has Honor recently expanded its presence?
Where else in Asia Pacific has Honor recently expanded its presence?
Beyond Vietnam, Honor also entered the Philippines market last month. Its overseas expansion strategy includes the Asia Pacific region, Europe, and the Middle East.
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