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Hong Kong’s Pirata Group to open new concept The Pizza Project

By Wei Zhang
1 min read
Pizza
Pizza
In this article (5)

Pirata Group has launched a new concept in Central, called The Pizza Project.

Located on Peel Street, The Pizza Project will mirror the simple one-page menu format of its popular Pici chain, but with a focus on only pizzas. The Pizza Project will be helmed by chefs Andrea Viglione and Davide Borin and Pici operations manager Nacho Lopez.

“We believe in engaging and connecting with people in meaningful ways to enrich experiences and make them available to everyone,” says Pici team. “We envision bringing excellent pizza at a fair price, so that everyone can enjoy pizza the same way we did back home,”

Questions & Answers

Q.

What is the new restaurant concept launched by Pirata Group?

A.

Pirata Group has introduced a new dining concept named The Pizza Project. This establishment focuses exclusively on pizzas, aiming to offer excellent quality at a reasonable price, similar to how they enjoyed pizza in their home country.

Q.

Where is The Pizza Project located?

A.

The new concept, The Pizza Project, is situated in Central. Specifically, it has opened its doors on Peel Street, offering its focused menu to customers in that area.

Q.

Who is leading the team at The Pizza Project?

A.

The Pizza Project is led by a team of experienced individuals. Chefs Andrea Viglione and Davide Borin are helming the culinary side, supported by Nacho Lopez, who previously served as Pici's operations manager.

Q.

How does The Pizza Project's menu compare to Pirata Group's Pici chain?

A.

The Pizza Project will adopt a similar menu format to the Pici chain, known for its simplicity. However, while Pici offers a broader Italian selection, The Pizza Project will specifically focus on a one-page menu dedicated only to pizzas.

Reader pulse

Is a pizza-only concept the right move for Pirata Group?

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